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Team Spotlight: Julio Lozano
Welcome to our monthly employee spotlight, where we get a chance to celebrate the hard work of our excellent Salesforce development team! They work tirelessly to create innovative solutions for our...
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Salesforce 101: Salesforce Data Hygiene
Why missing or bad Salesforce data makes everyone’s life miserable To be successful, Marketing, Sales, and Customer Success strategies rely on good Salesforce data. Bad Salesforce data, on the other...
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Salesforce Consultant Vs In-House Admin: What’s the Real Difference & Which...
If you’re looking for an effective way to manage customer records or streamline sales processes, chances are you’ve heard of a little something called the Salesforce platform. It’s a powerful,...
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Team Spotlight: Svetlana Tarasevich
Welcome everyone to our Employee Spotlight series! We are thrilled to introduce Svetlana as the newest brilliant addition to our team. She brings a wealth of knowledge, enthusiasm, and experience with...
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Salesforce 101: Salesforce Duplicate Management
Why Is Duplicate Data a Problem? Everyone agrees that duplicate data is a problem. I’ve never spoken to a client that simply agrees to live with duplicate data. No one wants it — and yet it is a...
View ArticleSales Enablement Checklist: Best Practices
What does “Sales Enablement” mean? To start, let’s define what we mean by “sales enablement”. Two words: Close Rate. In a few more words — improve your close rate and closing speeds by improving your...
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Skip the Fines: Here’s Your Full GDPR Compliance Plan
A quick primer on GDPR Almost five years ago, beginning on May 25th, 2018, the General Data Protection Regulation (GDPR) went into effect for the European Union’s European Economic Area (EEA). At its...
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Boosting Your Email Success: A Guide to Managing Your Sending Reputation in...
While Pardot has recently been rebranded as Account Engagement, we continue to refer to it as Pardot in this blog post, as it is still widely recognized by our clients under this name. As a marketer,...
View ArticleHow you can use AI to superpower your marketing efforts
ChatGPT. Jasper. Bard AI. Bing AI. Perplexity AI. The list goes on. We are situated at the pivotal juncture of a profound, tectonic shift in technology which some people, including Bill Gates, view...
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Why Small Businesses Need Salesforce Consultants Now More Than Ever
In today’s fast-paced and competitive business landscape, it’s no secret that technology has become a vital component for the growth and success of any organization, regardless of its size. But this...
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